Web Survey Bibliography
Title Dynamic Question Ordering in Online Surveys
Author Early, K.; Mankoff, J.; Fienberg, S. E.
Source Journal of Official Statistics; Submitted on 14 Jul 2016
Year 2016
Access date 24.10.2017
Abstract Online surveys have the potential to support adaptive questions, where later questions depend on earlier responses. Past work has taken a rule-based approach, uniformly across all respondents. We envision a richer interpretation of adaptive questions, which we call dynamic question ordering (DQO), where question order is personalized. Such an approach could increase engagement, and therefore response rate, as well as imputation quality. We present a DQO framework to improve survey completion and imputation. In the general survey-taking setting, we want to maximize survey completion, and so we focus on ordering questions to engage the respondent and collect hopefully all information, or at least the information that most characterizes the respondent, for accurate imputations. In another scenario, our goal is to provide a personalized prediction. Since it is possible to give reasonable predictions with only a subset of questions, we are not concerned with motivating users to answer all questions. Instead, we want to order questions to get information that reduces prediction uncertainty, while not being too burdensome. We illustrate this framework with an example of providing energy estimates to prospective tenants. We also discuss DQO for national surveys and consider connections between our statistics-based question-ordering approach and cognitive survey methodology.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Journal of Official Statistics (44)
- Three Methods for Occupation Coding Based on Statistical Learning; 2017; Geweon, H.; Schonlau, L.; Blohum, M.; Steiner, St.
- Dynamic Question Ordering in Online Surveys; 2016; Early, K.; Mankoff, J.; Fienberg, S. E.
- Sample Representation and Substantive Outcomes Using Web With and Without Incentives Compared to Telephone...; 2016; Lipps, O.; Pekari, N.
- Face-to-Face or Sequential Mixed-Mode Surveys Among Non-Western Minorities in the Netherlands: The Effect...; 2015; Kappelhof, J.
- Does the Length of Fielding Period Matter? Examining Response Scores of Early Versus Late Responders; 2014; Dyer Yount, N.; Lewis, T.; Lee, K.; Sigman, R.
- Recruiting an Internet Panel Using Respondent-Driven Sampling; 2014; Schonlau, M., Weidmer, B., Kapteyn, A.
- Dropout Rates and Response Times of an Occupation Search Tree in a Web Survey; 2014; Tijdens, K. G.
- Internet Coverage and Coverage Bias in Europe: Developments Across Countries and Over Time; 2013; Mohorko, A., de Leeuw, E. D.,Hox, J.
- Unit Nonresponse and Weighting Adjustments: A Critical Review; 2013; Brick, J. M.
- Disfluencies and Gaze Aversion in Unreliable Responses to Survey Questions; 2012; Schober, M. F., Conrad, F. G., Dijkstra, W., Ongena, Y. P.
- Use of Paradata in a Responsive Design Framework to Manage a Field Data Collection; 2012; Wagner, J., West, B. T., Kirgis, N., Lepkowski, J. M., Axinn, W., Kruger-Ndiaye, S.
- Toward a Benefit-Cost Theory of Survey Participation: Evidence, Further Tests, and Implications; 2011; Singer, E.
- Combining Link-Tracing Sampling and Cluster Sampling to Estimate Totals and Means of Hidden Human Populations...; 2010; Félix-Medina, M. H., Monjardin, P. E.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- Dependent Interviewing: Effects on Respondent Burden and Efficiency of Data Collection; 2008; Jaeckle, A.
- Dual Frame Web-Telephone Sampling for Rare Groups; 2006; Blair, E., Blair, J.
- Merely Incidental?: Effects of Response Format on Self-reported Behavior; 2006; Thomas, R. K., Klein, J. D.
- The Influence of Web-based Questionnaire Presentation Variations on Survey Cooperation and Perceptions...; 2006; Walston, J. T., Lissitz, R. W., Rudner, L. M.
- Can Web and Mail Survey Modes Improve Participation in an RDD-based National Health Surveillance?; 2006; Link, M. W., Mokdad, A.
- Dropouts on the Web: Effects of Interest and Burden Experienced During an Online Survey; 2006; Galesic, M.
- Propensity Score Adjustment as a Weighting Scheme for Volunteer Panel Web Surveys; 2006; Lee, Su.
- Putting a Questionnaire on the Web is not Enough # A Comparison of Online and Offline Surveys Conducted...; 2006; Faas, T., Schoen, H.
- Promoting Uniform Question Understanding in Today's and Tomorrow's Surveys; 2005; Conrad, F. G., Schober, M. F.
- Does Voice Matter? An Interactive Voice Response (IVR) Experiment; 2004; Couper, M. P., Singer, E., Tourangeau, R.
- Identifying and Reducing Response Burdens in Internet Business Surveys; 2004; Haraldsen, G.
- Use and non-use of clarification features in web surveys; 2003; Tourangeau, R., P., Couper, M. P., Conrad, F. G., Baker, R. P.
- A Comparison Between Mail and Web Surveys: Response Pattern, Respondent Profile, and Data Quality; 2002; Kwak, N., Radler, B. T.
- Developing Usability Guidelines for AudioCasi Respondents with Limited Literacy Skills; 2000; J., Schneider, S. J.
- Technology Effects: Do CAPI or PAPI Interviews Take Longer?; 2000; Fuchs, M., Couper, M. P., Hansen, S. E.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.
- The Effect of Incentives on Response Rates in Interviewer-Mediated Surveys; 1999; Singer, E., van Hoewyk, J., Gebler, N., Raghunathan, T., McGonagle, K.
- Computer-assisted Personal Interviewing: An Experimental Evaluation of Data Quality and Cost; 1995; Baker, R. P., Bradburn, N. M., Johnson, R. A.
- Decentralised CATI Versus Paper and Pencil Interviewing: Effects on the Results in the Swedish Labour...; 1994; Bergman, L. R., Kristiansson, K.-E., Olofsson, A., Safstrom, M.
- Audio and Video Computer Assisted Self-Interviewing: Preliminary Tests of New Technologies for Data...; 1994; O'Reilly, J. M., Hubbard, M. L., Lessler, J. T., Biemer, P. P., Turner, C. F.
- Case Management and Communications for Computer Assisted Personal Interviewing; 1993; Nicholls II, W. L., Kindel, K. K.
- The Use of CAPI for Attitude Surveys: An Experimental Comparison with Traditional Methods; 1993; Martin, J., O'Muircheartaigh, C., Curtice, J.
- Management of Computer Assisted Interviews in the Netherlands; 1993; Hofman, P. M. B., Keller, W. J.
- Computer-Assisted Survey Information Collection: A Review of CASIC Methods and Their Implications for...; 1992; Weeks, M. F.
- Sampling Design for a Monitoring Plan for CATI Interviewing; 1990; Chapman, D. W., Weinstein, R. B.
- CATI Instrument Logical Structures: An Analysis With Applications; 1988; Futterman, M.
- The Status of Computer-Assisted Telephone Interviewing: Part II. Data Quality Issues; 1986; Groves, R. M., Nicholls II, W. L.
- The Status of Computer-Assisted Telephone Interviewing: Part I - Introduction and Impact on Cost and...; 1986; Nicholls II, W. L., Groves, R. M.
- Questionnaire Design Activities in Government Statistics Offices; 1985; Sudman, S., Cowan, C. D.